Kim Johnson,
Partner
Kim is
a seasoned marketing consultant with over 20 years of experience in
marketing and product development. Prior to joining ShapeTechnology,
she worked as a marketing consultant and senior executive with
several public and private companies in San Diego and the San
Francisco Bay area. She was a co-founder of Moonlight Products and
served the company for seven years as VP, Marketing.
Her areas of expertise are providing
marketing services and product management
for emerging and established
technology companies.
In
addition to her experience in developing and executing
cost-effective marketing campaigns, she brings to clients technical
expertise in wireless, computer/network security, telecommunications
and digital imaging.
Kim's consulting experience includes
supporting a wide range of sales, marketing and business development
initiatives, including:
- Developing comprehensive corporate branding, marketing and public relations programs to support the sales of products and services (both consumer and business to business) using print, broadcast and Internet media.
- Repositioning product and service companies, while implementing integrated marketing campaigns to support new strategies.
- Building, organizing and optimizing product
management/marketing organizations.
- Integrating internet-based marketing efforts, including
web services and SEO to maximize effectivity and results.