Business Strategy. Support the development of your overall business strategy, including business model formation, Internet and e-commerce strategies, market segmentation and analysis, growth strategies, pricing tactics, partnering strategies and execution planning.

Product Marketing. Develop product strategies and determine product positioning in the marketplace, product requirements, key attributes and benefits analysis, marketing and launch strategies, and devise product family scenarios.

Branding. Help you develop a strong brand by establishing brand differentiation and relevance for targeted market segments, which is then leveraged in all outbound marketing activities for a sustainable competitive advantage.

Competitive Analysis. Perform a detailed analysis of established competitors and emerging players, evaluating strengths and weaknesses, positioning and sales tactics.

Market Research. Provide in-depth research on market segments, trends, economic factors, emerging threats, new business opportunities, Web strategies and competitive perceptions. Arrange market research focus groups.

Management Transition Support. Provide short-term marketing support for both established companies that are going through management staffing changes and for start-ups that need to move quickly while building a management team.

Business and Marketing Plans. Develop formal business plans, including research and analysis, financial strategies and report writing preparation. Provide support in developing marketing plans for new products and new business opportunities.

Second Opinions. Provide fresh insight and feedback on marketing strategies, product plans, customer and investment pitches.

Channel Strategy & Marketing Programs. Create and launch channel marketing programs for dealers, distributors, resellers, system integrators and VARs. Strategic programs include sales strategies, spiffs, rebates, co-op advertising and promotions.

Special Projects. Evaluate a new business space, develop a company's Internet strategy, re-examine existing business model, investigate acquisition or partnering candidates, prepare for a funding round or IPO.