Strategic Counsel. Provide ongoing high-level strategic advice to the senior management team on corporate strategies and activities including crisis management.

Corporate Positioning. Work with you to determine precisely how to position the company in a way that fulfills your business goals and objectives. Ultimately, corporate positioning will manifest itself in all aspects of public relations, corporate marketing and marketing communications.

Media & Analyst Communications. Manage the writing, strategic positioning and distribution of news releases, articles for business and trade publications, corporate backgrounders, market primers and executive biographies.

Media Relations. Maintain contacts with editors and analysts. This includes pitching company-related news article ideas to key business, consumer, online and trade publications; coordinating new product reviews with key labs and trade publications; creating, updating and distributing media kits; and developing and tracking editorial calendars.

Product Positioning. Work with you to determine precisely how to position products and services. Product positioning is communicated via key messages in news articles, sales collateral, direct mail and any other external communication.

Press Tours & Media Training. Arrange and conduct press tours and media events in a timely manner to promote significant new products, technologies or services. Media training exercises with executive staff often provide dramatic results in effective delivery of the message to the news media and analysts.

Product Launches. As a member of your product launch team, we work with product marketing, engineering and other key personnel to develop and execute all public relations strategies and tactics before and after the product roll-out.

Speaker Placement. Identify speaking opportunities for high-profile company personnel at trade shows, industry seminars, trade association meetings, customer sites and other special events throughout the world. These engagements are essential to promoting your products and services, while positioning your company as a market leader and technology expert.

Perception Audits. In contrast to corporate positioning, these audits determine how key analysts, media representatives, customers, suppliers and competitors perceive your company. The results of these audits are indispensable in our helping you position or reposition your company, products and services accurately.

Video News Release (VNR). Create a powerful VNR that will get the attention of the broadcast media and deliver the targeted message effectively. ShapeTechnology will develop the overall strategy and manage the production, script writing, editing, post production and satellite distribution of the VNR.